The heightened situations are explained in three elements. Over the past few decades, researchers have followed and analyzed many examples of the escalation of commitment to a situation. Some of the earliest work stemmed from events in which this phenomenon had an effect and help explain the phenomenon. The research introduced other analyses of situations and how people approach problems and make decisions. Researchers, inspired by the work of Staw, conducted studies that tested factors, situations and causes of escalation of commitment. Staw in his 1976 paper, "Knee deep in the big muddy: A study of escalating commitment to a chosen course of action". The phenomenon and the sentiment underlying them are reflected in such proverbial images as "throwing good money after bad", or "In for a penny, in for a pound", or "It's never the wrong time to make the right decision", or "If you find yourself in a hole, stop digging." Early use Įscalation of commitment was first described by Barry M. In sociology, irrational escalation of commitment or commitment bias describe similar behaviors. Įconomists and behavioral scientists use a related term, sunk-cost fallacy, to describe the justification of increased investment of money or effort in a decision, based on the cumulative prior investment (" sunk cost") despite new evidence suggesting that the future cost of continuing the behavior outweighs the expected benefit. The actor maintains behaviors that are irrational, but align with previous decisions and actions. Escalation of commitment is a human behavior pattern in which an individual or group facing increasingly negative outcomes from a decision, action, or investment nevertheless continue the behavior instead of altering course.
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